Elauwit Media celebrates the holiday season with the Sun Newspapers' annual Gift Guides
It's that time of year again when everyone's brains do a sort of flip. No more are everyday errands and simple meals on the to do list. Rather extravagant shopping trips and elaborate meals become all-consuming. Corporate America has repackaged everything in something red, and there's enough peppermint flavored food items to make your head spin. It's the holidays and there's no turning back. But, this time of year is actually a godsend for one group of people. The local businesses of America stand at attention ready to provide the must-have gifts and services that we all need. In order to stay top-of-mind, it's critical that they can get in front of their potential customers effectively and affordably. That's where we come in.
‘Tis the season to be jolly, and the folks at Elauwit Media, and all of our customers, certainly are jolly this week. That’s because our annual Holiday Gift Guides were released as part of this week’s Sun Newspapers!
Every year, Elauwit publishes two special Holiday Gift Guide inserts that feature the holiday gift offerings of our customers’ sales, services and promotions. This marks the eighth year of the South Jersey Gift Guide and the second year of the Central Jersey Gift Guide. For eight years, we've given these businesses a way to reach every single resident in Southern New Jersey (two years in Central New Jersey). It's an invaluable resource for them and something they simply could not do on their own.
The first Gift Guide of the season arrives in mailboxes during the “official” opening of the holiday shopping season – just in time for shoppers who plan on hitting the streets for Black Friday, Small Business Saturday, or Cyber Monday. It includes 24 pages of ads specifically targeting shoppers looking for Christmas gifts, holiday products, and services to help everyone get through it all (mailing, coffee, and the like). Not forgetting the procrastinators out there (you know who you are), there will be another Gift Guide published and delivered the week before Christmas.
Advertisers are able to take advantage of the Gift Guide’s total market penetration of each region. Customers who advertise in the South Jersey Gift Guide reach 79,000 homes in the region; customers who advertise in the Central Jersey Gift Guide reach 53,000 homes. Again, each region’s paper is specifically written for that area’s residents and the papers are mailed to every single resident completely free. There's no better way to reach local residents, and our advertisers know that.
For residents, the advantage of grabbing the Gift Guide from this week's editions of the Sun Newspapers is obvious. They will find discounts, coupons and valuable information to make their holiday shopping go off without a hitch.
A PDF of the 2012 South Jersey Gift Guide can be viewed by clicking here. A PDF of the 2012 Central Jersey Gift Guide can be viewed by clicking here. Together with the normal weekly Sun Newspaper editions, they make up the largest sales week Elauwit has ever seen! It's something we are all incredibly proud of and worked very hard for.
Interested in participating as an advertiser of the second Gift Guide? E-mail Joe Eisele (firstname.lastname@example.org) for more information on how you get your business included. The deadline is December 12th, so don't wait. We can take care of everything from the ad copy to design. All you have to worry about is what to do with all those new customers.
'Tis the season and we're here to help you make the most of it.